Kelly Strategies | Growing Good
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Kelly Strategies is an unparalleled nonprofit consulting firm specializing in fundraising and organizational management. With a wide variety of professional fundraising experience, founder Susan Kelly uses her expertise to develop unique, highly personalized, motivational strategies that have measurable impacts on your ability to do your real work—carry out your mission.


Kelly Strategies knows that advice alone won’t help nonprofits meet their fundraising goals. Instead, we create customized strategies for each of our partners, and then provide step-by-step guidance, support and assistance to implement your plan. We build a team of experienced nonprofit specialists—writers, researchers, and fundraising professionals—to give you the best results. This framework for development success leads to motivation, engagement, and lasting enthusiasm—for your staff, your board and your donors.


Together, let’s grow some good.


To help you meet your growth goals, we offer a full range of fundraising and organizational management services. Whether you have a short-term project or a deeper need for support, Kelly Strategies can help you grow.

  • Develop A Plan for Fundraising Success

    • Development Assessment & Plan
    • Feasibility Study
    • Organizational Planning

  • Engage Your Leadership to Make It Happen

    • Board Development & Training
    • Staff Recruitment & Coaching
    • Meeting Facilitation

  • Implement Key Development Strategies

    • Capital Campaigns & Major Gifts
    • Corporate & Foundation Grants
    • Events & Donor Communications
    • Donor Research, Systems & Tools

Susan Kelly Headshot


Susan Kelly delivers. Bringing an open mind and dynamic ideas to each project she works on, Susan proves to be an invaluable nonprofit partner. Harnessing over a decade of experience through her work in nonprofit consulting and in-house fundraising, Susan launched Kelly Strategies in 2013 to deliver high-quality, mission-driven fundraising training for nonprofits.


With personalized, proven strategies and engaging group training programs, Susan has helped many nonprofits and their leaders address development concerns with new eyes, new focus, and new enthusiasm. She has worked with organizations with budgets of $200,000 – $20 million, both domestic and international, with a wide range of service sectors.


Susan honed her consulting skills with leading firms Orr Associates, Inc. (OAI) and John Wm. Thomas Consulting, LLC. Through these engagements, Susan led client teams for large, nationally scoped nonprofits and smaller, community based groups. Prior to her consulting career, Susan was a successful front-line fundraiser for The Leukemia & Lymphoma Society and Richmond Animal League.


Personally, Susan is a displaced Texan now living in Arlington, Virginia with her husband and three kids. She’s an active volunteer, donor and advocate for her children’s schools and local community.



  • Coalition for Nonprofit Housing and Economic Development
  • Compass Pro Bono
  • Dar-us-Salaam
  • Encore Stage & Studio
  • HomeAid Northern Virginia
  • Jeffrey A. Reed Memorial Fund
  • National Art Education Association


  • Army Navy Country Club Foundation
  • Aspire! Afterschool Learning
  • Benedictine Sisters of Virginia
  • CollegeTracks
  • Main Street Child Development Center
  • Mentors of Minorities in Education (M.O.M.I.E’s TLC)
  • The Reading Connection


  • Community Coalition for Haiti
  • Fort Washington Medical Center
  • Hope for Henry
  • Real Food for Kids
  • Ronald McDonald House Charities of Greater Washington, DC
  • University Health System (Louisiana)
  • Virginia Hospital Center Medical Brigade
  • Whitman-Walker Health

Social Services

  • Bread for the City
  • Bridges to Independence
  • Community Action Council of Howard County
  • Father McKenna Center
  • Friends of Guest House
  • Good Shepherd Housing & Family Services
  • House of Ruth
  • MVLE, Inc.
  • National Center for Children and Families
  • Women Giving Back


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Susan Kelly

(703) 599-7817

Kelly Strategies
Washington, DC Metro Area